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Calitoday
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Overview of the Vietnamese Market
Currently, Vietnamese Americans make up the fifth-largest Asian community in California. According to Census 2000, they are also the second fastest growing Asian subgroup in the California. Vietnamese Americans are typically highly educated and have higher-than-average income. Los Angeles, San Jose, Oakland, and Sacramento in particular, have some of the highest concentration of Vietnamese residents in the California. As a result, these communities are very attractive markets from a marketing standpoint.
Why advertise in Vietnamese?
Marketing studies show that in-language preference amongst Vietnamese American is as high as 93%. Vietnamese consumers respond more favorably to advertising in their native language. They are also extremely loyal to firms that advertise to them in Vietnamese. Advertising in Vietnamese gives your business a clear advantage over the competition.
Why Advertise With Us
Founded and managed by a group of media professionals seasoned in the Vietnamese market, Cali Today Multi-Media Network is the first and only Vietnamese-language media network offering regional geographical coverage and multiple media (including print, radio, business directory, and Internet). As a result, we are able to help our clients deliver sales messages in a strong, effective way.
Our many services include copy translation and artwork design, account management & media buying and placement, and 7-days-a-week customer support in multiple languages. We lend our cultural know-how and language expertise to help you present your business in the best possible light. Businesses that work with Cali Today Multi-Media Network love us and stay with us. Why? We are willing to go the extra mile to ensure their success in the Vietnamese market.
Other Cali Today Products
In print
Cali Today Daily Newspaper (Silicon Valley, San Francisco and Oakland - Published every day from Tuesday to Saturday)
Dan Viet Bi-Weekly Newspaper (published every Tuesday and Saturday – Sacramento and Stockton)
Cali Today Magazine (published every Wednesday)
On the Air
Pho Dem (San Jose By Night) Radio
On the Web
Calitoday Online (Ranked by Amazon.com as one of the top ten most popular websites in Vietnamese worldwide)
Webcast www.truyenhinhvietnam.tv (The most popular webcast in Vietnamese)
Sponsorship opportunities are also available for:
Charity events
Cali Tonight Concerts
Sponsorship benefits include the following: logo identification on official communications and mailings, tickets, signage and distribution of collateral materials at events. To discuss upcoming sponsorship events, please call or send email to nam@calitoday.com
What We Deliver
Simultaneous access to multiple newspapers, magazines, radio, and Internet
High penetration in Northern California
High advertisement retention
Geographic or demographics targeting capability
Unbeatable convenience with our one-order one-bill service
Best return on advertising dollar
Our Clients (partial list)
Bank of America
Wells Fargo Bank
Summit National Bank
Western Union
Shisheido
AT&T
SBC
Sears
JC Penney
Kohn Department Stores
Wal-Mart
New York Life Insurance
Met Life
Disney On Ice
First Five California
Comcast
California Lottery
Mercedes
Ford
PG&E
Flex Your Power
First Five California
ONDCP
Anti Drug
California Teachers’ Association
KB Home
Hennessy
Martell
Thunder Valley Casino
Harrah’s Casino
Taiwan Tourism
McDonald
Many other coporate advertisers
And more than 500 local businesses
Rates
Please contact us at nam@calitoday.com to obtain the most current rates.
How to Submit an Order Form
We accept insertion orders via fax, email, telephone, and in person.
To obtain discount pricing for multiple-frequency, please contact us prior to submitting your order form.
Size & Color Options
Measurement:
Double Spread Center Fold: 26" (width) x 21" (height)
Full page: 13" (width) x 21" (height)
Half page: 13" (width) x 10.5" (height)
Quarter page: 6.25" (width) x 10.5" (height)
Available Colors:
Full Color
Spot Color (Red only)
B&W
Deadlines
Insertion orders must be received at least 3 business day in advance.
Camera-ready artwork must be received no later than 1 business day prior to publication. Artwork can be delivered in person to our office or electronically via email.
Contact info
Cali Today Multi-Media Network
1310 Tully Road #105, San Jose, CA 95122
(408) 297-8271 (tel)
(408) 297-3654 (fax)
Email: nam@calitoday.com
Online Ad Rates
Sizes:
1. Top banner: 600x45 pixels or 450x60 pixels
$2,350 per month (for month-by-month ad)
$1,650 per month (for 3-months contract)
$1,250 per month (for over-six-months contract)
2. Side banners: 120x120 pixels
$850 per month (for month-by-month ad)
$650 per month (for 3-months contract)
$450 per month (for over-six-months contract)
3. Side banners (either left or right): 120x60 pixels
$450 per month (for month-by-month ad)
$350 per month (for 3-months contract)
$250 per month (for over-six-months contract)
Notes:
We reserve the right to refuse any advertising without explanation.
We will charge the flat rate of $25 for any update.
We also reserve the right to change the locations of any side banner ads without prior notice.
Please mail your payment to Cali Today Multi-Media Network at 1310 Tully Road #105, San Jose, Ca 95122. If you want to pay by credit card, please call (408) 297-8271
Ad will be emailed to nam@calitoday.com
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